Prints.ly

Designing an e-commerce web app for artists

Overview

About the Company

Prints.ly is an online service to help photographers sell their art. Photographers upload their work and set a price. Prints.ly creates a store, handles payments, printing, and shipping. Using this service is a simple, efficient way to deliver professional quality prints to customers.

Problem Statement

Photographers need an efficient and easy way to share and sell their work. Most photographers would prefer to focus on their craft rather than learn how to set up a web store.

My Role

I was responsible for all aspects of design including task flows, wireframes, and finished visual comps. I worked directly with the founder of the company who handled the build.

Project Goals

Allow artists to upload art, set a price, and share a link
Allow customers to easily purchase a piece of art
Allow artists to set preferences on profit margin, and product details

Business Constraints

Limited resources and time
Stripe used to accept payment

Discovery

Research

Competitive research
Heuristic review
Feedback from potential users
Feedback from subject matter experts

What I learned

Photographers need a simple way to promote and sell their work
They want to minimize the time they spend on administrative tasks
It's a competitive landscape with a lower barrier to entry than before digital photography
Photographers rely on email, external hard drives, and cloud sharing
Most photographers don't have their own online store

Task Flows