Meeting with the company owner, we discussed the need for an informative and appealing About Us section. This would be the section of the website that potential job posters would visit before they decided to advertise their jobs. Employers considering advertising jobs are concerned about recruiting quality candidates that fit their company's work culture. The hiring process is costly and potential employers want to feel confident that they are making the correct decision.
Having a strong brand identity was important, because custom branding is one of the benefits the company offers. Expert industry knowledge and a commitment to excellent customer service were other aspects of this company that were important to highlight. The pages prior to these designs were put up as placeholders. A constraint was that the information architecture needed to be revised without disrupting the job seekers portions of the site.